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About 'ejewels'


The journey of ‘ejewels’ formerly known as ‘Enterprise Jewellers’ began in 1950, when its first showroom was opened in Colombo’s premium city centre at the time, at York Street. The company has grown and expanded over the years, from humble beginnings into a high quality jewellery store. The key to its success has been visionary creativity, inspirational leadership, a dedicated workforce and immense hard work.

The founder of Enterprise Jewellers Mr. Gunasena De Silva steered the company since its inception, and his experience and vision have provided tremendous inspiration over the years. In 2003 his children joined the company, rebranding it as
‘ejewels’, with the vision of making it a contemporary yet exclusive jewellery brand.

‘ejewels’ unique selling proposition is the use of Enlightened Swarovski Elements formerly known as ‘Signity.’ World renowned as a simulated diamond, the Enlightened Swarovski Element possesses the physical characteristics of the diamond as a much more affordable price.

In the rapidly evolving jewellery industry it is imperative to have a thorough knowledge of the markets, both Sri Lankan and international; in order to capitalize on the slew of opportunities that are emerging.
‘ejewels’ with its proven ability and successful track record, is in an unique position to assist their valuable clients in taking advantage of such opportunities with its experienced and professional team.

Under the dynamic and youthful leadership of Chaminda De Silva, an innovative team of young experienced professionals offer their customers, technical expertise, creative designs and immaculate craftsmanship.


To spearhead the booming jewellery industry locally and internationally with our own innovative designs and craftsmanship to meet world class quality.

  • To market and distribute the first Sri Lankan brand of jewellery - ‘ejewels’
  • To provide high quality products coupled with excellent service
  • To become a key player in the branded jewellery industry

  • Quality service
  • Pursuit of excellence in any job
  • Encouraging innovative thinking and skills of our people
  • Always keep ahead of our competitors in quality, reliability and efficiency

  • To make ‘ejewels’ a leading brand name in fine jewellery
  • To offer wide range of value added products and services
  • To adopt comprehensive human resource development programs by introducing training and development strategies for continuous improvement
  • To maintain highest standards of quality and guarantee the workmanship of every product we design, so as to increase our repeat customer base, encourage new customers and augment new inquiries into profitable business deals

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